AXE HAIR | THROWING HAIRSTYLE HEAT

When AXE partnered with NY Mets pitchers and hair icons Noah Syndergaard and Jacob deGrom, there was only one way to announce it on social. By having them throw some hairstyle heat on Twitter to show how an everyday style makes everything else easier.

Team:
Srey Pen - Associate Creative Director
Jason Moran - Senior Copywriter
Emma Sullivan - Senior Art Director
Fatima Nota - Designer
Dan Trimarchi - Associate Copywriter

Press:
NY Post, Maxim Sports, Elite Sports NY

We kicked things off by having Jacob and Noah throw hairstyle heat at each other:

 

Then we showed guys how an everyday hairstyle helps Noah and Jacob throw heat on the mound:

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Twitter users loved the activation:

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Media outlets had fun with our content:

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And here’s a picture of me getting lost in Noah Syndergaard’s eyes:

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