CHEERIOS | MOMENTS OF GOOD

Our team created and executed eight unique activations that surprised, supported, and celebrated well-deserving communities and organizations across the country. And we spread the good even further by documenting them for a digital video series.

I helped concept the activations and wrote all video storylines, scripts, and campaign collateral.

Moments of Good reached over 1 million shoppers, driving 8 million video views and 430 million media impressions. We helped increase sales by over 25% in the first month and led to double-digit growth for Cheerios throughout the campaign.

Team:
Justine Greenwald - Executive Creative Director
Chantal Smith - Creative Director
Dan Trimarchi - Copywriter
Kelsey Shalvoy - Art Director

Awards:
Silver Ex - Best Use of Events for Content
Silver Reggie - Best Experiential Campaign (Under $1,000,000)
Bronze Shopper Effie - Single Retailer Program (Mass Merchants)