SMIRNOFF | WE DO WE

We helped Smirnoff rebrand themselves for a new generation by redefining a phrase that has defined culture for decades. We Do We is all about embracing the collective, championing individuality, and recognizing that we all have more fun when we bring our unique flavors to the mix.

I was part of the team that pitched and won the Smirnoff Global account at McCann New York and have continued working on the brand, helping to bring our creative vision to life.

Team:
Shayne Millington – Co-Chief Creative Officer
Pierre Lipton – Co-Chief Creative Officer
Cristina Reina – EVP, Global Executive Creative Director & Head of Art, North America
Pete Johnson – EVP, Global Executive Creative Director
Guilherme Rácz - SVP, Group Creative Director
Lucas Casão - SVP, Group Creative Director
Dan Trimarchi - Associate Creative Director
Camilla Ciappina – Associate Creative Director
Lucas Ribiero – Associate Creative Director
Alexandre Kazuo – Associate Creative Director
Matt Van Leeuwen – Head of Design, McCann New York
Ethan Buller - Design Director
Tom Grunwald – Design Director
Jami Rubin – Designer
Donovan Brien - Designer

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