CHEERIOS | MOMENTS OF GOOD

Our team created and executed eight unique activations that surprised, supported, and celebrated well-deserving communities and organizations across the country. And we spread the good even further by documenting them for a digital video series.

I helped concept the activations and wrote all video storylines, scripts, and campaign collateral.

Moments of Good reached over 1 million shoppers, driving 8 million video views and 430 million media impressions. We helped increase sales by over 25% in the first month and led to double-digit growth for Cheerios throughout the campaign.

Recognitions:
Silver - Ex Awards / Best Use of Events for Content
Silver - Reggie Awards / Best Experiential Campaign
Bronze - NA Effie Awards / Single Retailer Program

Team:
Justine Greenwald - Executive Creative Director
Chantal Smith - Creative Director
Dan Trimarchi - Copywriter
Kelsey Shalvoy - Art Director