SMIRNOFF | SMIRNOFFSTRAORDINARY DROPS

How do you convince a country obsessed with price tags that a $12.99 bottle might actually be the good stuff? By recontextualizing the value of $12.99.

Press:
Complex, Stupid Dope, Little Black Book, Design Rush, 360º Magazine, Black Enterprise, Global Grind

Saweetie Drops

Vernon Davis Drops

Nigel Xavier Drops

Team:
Shayne Millington – Chief Creative Officer & ECD Global Brands, New York
Pete Johnson – EVP, Executive Creative Director
Guilherme Rácz - Group Creative Director
Lucas Casão - Group Creative Director
Dan Trimarchi - Associate Creative Director
Camilla Ciappina – Associate Creative Director