LAST PRISONER PROJECT | THE PEN TO RIGHT HISTORY

Across the United States, cannabis is legal—meanwhile hundreds of thousands of people are still in prison or unable to get jobs because of nonviolent cannabis convictions. When all it takes to end this injustice is a signature from a government official, the pen becomes the most powerful tool in righting this historical wrong.

Press:
Maryland Governor Moore Pardons More Than 175,000 For Weed Offenses, Maryland Gov. Wes Moore To Issue Mass Pardon of 175,000 Cannabis Convictions, Maryland Governor Uses “Pen to Right History” to Pardon 175K Marijuana Convictions, McCann PSA Makes a Cameo in Historic Weed Pardons in Maryland, Last Prisoner Project Looks to the Power of the Pen to Free Those Incarcerated for Cannabis, Last Prisoner Project Calls on Lawmakers to Release Cannabis Inmates, The Pen to Right History in Shots

Recognitions:
Silver - Cannes, Glass Lion for Change, Initiatives
Shortlist - Cannes, Direct, Breakthrough on a Budget
Shortlist - Cannes, Sustainable Development, Peace
Wood
 - D&AD Awards, Writing for Design, Naming
Wood - D&AD Awards, Impact, Creative Use of Budget
Gold - LIA, Creative Strategy, Cultural Insight
Gold - LIA, Direct, Creativity on a Budget
Silver - LIA, Direct, Good and Purpose
Gold - New York Festivals, Best Use of Direct, Social Good
Silver - New York Festivals, Purpose, Human Rights
Merit - The One Show, Public Relations

Launch Film:

The Pardon
On June 17, 2024, Governor Wes Moore of Maryland pardoned over 175,000 Marylanders with a single signature—the largest pardon of cannabis convictions in U.S. history.

Digital Experience:
Check it out here

Team:
Shayne Millington – Co-Chief Creative Officer
Pierre Lipton – Co-Chief Creative Officer
Cristina Reina – EVP, Global Executive Creative Director & Head of Art, North America
Pete Johnson – EVP, Global Executive Creative Director
Brad Soulas – SVP, Group Creative Director
Kristine Salm – SVP, Group Creative Director
Camilla Ciappina – Associate Creative Director
Dan Trimarchi - Associate Creative Director
Matt Van Leeuwen - Head of Design
Mook Phoungbut – Design Director
Chocho Han – Designer