SMIRNOFF | We Do Game Days

Smirnoff's "We Do Game Days" campaign celebrates NFL fans and their game day traditions and rituals. These spots were created to humorously connect with the Vikings and Lions fan bases to show that football is a we thing—and that Smirnoff has a drink for every we.

Minnesota Vikings - Historically Inaccurate Helmets

Detroit Lions - Generational Loyalty

Team:
Shayne Millington – Chief Creative Officer & ECD Global Brands, New York
Pete Johnson – EVP, Global Executive Creative Director
Danny Price - Group Creative Director
Dan Trimarchi - Associate Creative Director
Camilla Ciappina – Associate Creative Director
Tyler Neely - Senior Producer